Her aunts, uncles and cousins were teachers, principals, medical doctors and other professionals. Her family was driven by education, she said. She said people at a drive-in theater got out of their cars and danced during the film. That changed the trajectory of my life,” Ms. She also remembered her father taking her to her first movie, “Grease.” Carr said, recalling her life in New York. “My dad was in that industry and he always had music around,” Ms. He worked for Warner Music Group, WEA records, and had introduced his young daughter to many entertainers and people in the industry, including Mick Jagger, Captain & Tennille and actor-director Penny Marshall. Her father, Willis Jamison, did not make the move to Richmond. Carr attended what is now Barack Obama Elementary School in the early 1980s, where she was introduced to SPARC – Youth Performing Arts and would perform in various plays each year. She said that winding road to becoming the darling of GEICO’s most talked about television and social media ad started after moving from Bronx, N.Y., to Richmond’s North Side with her mother, Evelyn Jamison, a now retired Richmond Public Schools nurse. But she has never been out of creative gas as she stays in the extremely tough world of acting.
GEICO SCOOP THERE IT IS FULL
She said her acting career had been a journey on a winding road, full of stops and starts and potholes. Carr in October when she signed a non-disclosure agreement for a top-secret audition for the role of Tasha, a high-energy mom in her kitchen who starts dancing in the commercial. Carr and Tag Team duo Cecil Glenn and Steve Gibson, the spot also features Anthony Goolsby as her husband and Amethyst Davis as her daughter. “She felt right for the idea” for the GEICO “What Are You Wanting” campaign by creative director Sean Riley and copywriter Roger Haile.
1 ad in America, according to industry publications.ĭanny Robinson, chief creative director of the Martin Agency, said they knew the kind of person they wanted for the commercial - an actor who could dance and improvise on the set. The spot, created by Richmond’s Martin Agency, was released in December and has caught fire across the nation, with more than 14 million views on YouTube. Shaka-laka-chaka-laka-chaka-laka.”įormer Richmond actress and dancer Nicci Carr has become a phenom, dancing in her role as Tasha in the hugely popular GEICO commercial featuring Atlanta-based old school hip-hop duo Tag Team and reworked lyrics to their hit song, “Whoomp! There It Is.” “French vanilla, rocky road, chocolate, peanut butter, cookie dough.
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